Just over a year ago I read George Couros’s post, Ignoring the Status Quo and after this I have been campaigning against best practices. I was in search of alternatives to looking at “best practices”. Unfortunately I’ve been doing a poor job of communicating the concept that best practices keep up the status quo without taking us to a new level. Thanks to Brett Jacobsen at Mount Vernon Presbyterian School I started reading Decisive by Chip and Dan Heath. They clearly explain the benefits of best practices mixed with “bright spots”.
“They’ve long since learned to “benchmark” competitors and absorb industry “best practices.” While these habits are useful, they are rarely transformative. Good ideas are often adopted quickly.”
In Decisive, they give the example of how Sam Walton replicated practice that Ben Franklin was using where customers paid for their items at one location at the front of the store. In the past customers would pay separately in the respective departments. As more stores starting adopting this strategy it became common practice. Walton would frequently ask, “Who else is struggling with a similar problem, and what can I learn from them?” I find that we do this all the time in schools. In the international school community, The Principal’s Training Center listserv is buzzing with colleagues who are gathering information on what others are doing (“best practices”). This type of sharing is necessary and very helpful. For example, about a year ago we asked schools (see The Best Time – Design Thinking Part 2) how they were organizing their classroom without walls trips. We received some excellent ideas and ended up piloting trips based on the best models that we found.
The Heath Brothers present a case for a combination of best practices and “bright spots.” The bright spots are solutions that come from alternative thinking within the organization. Thinking that is tailored to meet your needs and takes the solution to the next level. This type of thinking can lead to mash-ups or innovative practices.
“The search for options might lead the manager to search first for best practices. In a world with thousands of other organizations, someone has surely faced this problem before. Next, she might look for bright spots within her own organization, …”
Using the classroom without walls trip example. We’re basically at a point now where we need to develop brights spots that will improve our school trips. Based on the feedback that we received from teachers and students, the pilot trips were excellent, but they weren’t innovative and we didn’t quite accomplish our objectives. We’re now in the process of developing a new iteration for next year’s learning experiences and we plan to take them to another level. A level that better meets are needs and will hopefully be seen as a “next practice”. Notice that I said “learning experiences”. We’re realizing that the activities for the week don’t have to be trips.
I’m changing my campaign in support of best practices and bright spots.